ADA Website Accessibility Compliance Widget
Is Your Website ADA Accessible?
Based out of Lansing, Mid Michigan Interactive has much to offer the entrepreneurs and businesses in our community. Our mission is to help them hone their competitive edge with our digital marketing solutions. We specialize in providing local American businesses with superb online-marketing tools and enhanced ADA web-accessibility services. By working closely with local businesses around the United States, we aim to strengthen our local economy and communities.
We watch the latest website trends, so you don’t have to. For example, current events in the legal system are pressuring businesses to update their websites with accessibility tools in order to comply with recent interpretations of the Americans with Disabilities Act (ADA).
With enough to manage at your business already, we want to help businesses across America apply ADA website-accessibility standards to their online services as easily and painlessly as possible – and elevate their brand while we’re at it.
What is website accessibility?
Web accessibility is a set of rules, behaviors, code standards, and design guidelines meant to allow people with disabilities to effectively use websites.
Integrated tools such as text-to-speech software allow users to hear your web content at the press of a button. Screen-reader applications verbalize written articles and other web-page content and provide important navigational cues so that the user can utilize your website with ease.
Other assistive technologies include scanning software that describes pictures and important graphical formatting details. In reverse, audio can be converted to text, thus providing the same end-user functionality for those who require hearing-assisted tools.
All of this is becoming easier as widespread internet-based needs drive sophisticated capabilities that weren’t even possible just a short time ago.
What is the Accessibility Widget?
The Accessibility Widget is the leading AI-powered web accessibility solution that makes websites available to people with disabilities and compliant with the WCAG, ADA, and other accessibility rulings.
To make your website ADA compliant, you’ll paste a single line of code (widgets) into your webpage. Once saved, an accessibility icon inbox will appear instantly each time users visit your site. After 48 hours, your website will be certified and compliant.
The accessibility box presents a list of features for the user to choose from depending on their needs. Examples of such accessibility features include:
- Page readers– These extensions convert highlighted text to speech to assist visually impaired users.
- Alternative navigation methods– Make it easier for users with different needs to navigate your site by offering additional navigation options such as navigation lists, linking to every page from the home page, horizontal navigation, etc.
- Color contrast adjustments– Enhance the user experience of persons with color blindness or low contrast sensitivity by offering color contrast adjustments.
- Option to stop forms of animation that can provoke seizures– Give users with epilepsy the option to switch off content that flashes, flickers, or blinks.
- The ability to change text size and spacing– Font size and spacing are vital for the readability of your content and ADA compliance. Ensure all users can read your content by offering the ability to change text size and spacing.
- Alt text– Allow visually impaired users to enjoy and process images on a page by translating pictures to alternate text.
ADA Compliance Widgets are a Useful Addition for Website Accessibility
As the world becomes more tech-dependent, enhancing digital accessibility is essential. Otherwise, a significant proportion of the global population will remain sidelined due to limited access to information.
To this effect, regulations such as the Web Content Accessibility Guidelines (WCAG) 2.1 are now in place. It offers recommendations that website owners should follow. Any violation of ADA compliance can result in steep non-compliance fines of up to $15,000.
But forget the fines and penalties.
Would you want your brand to be associated with discriminatory or non-inclusive practices towards persons with disabilities?
If not, then compliance widgets are what you need. These valuable additions enhance website accessibility through functions such as assistive screen readers and keyboard navigation.
Why does my company's website need to incorporate web accessibility guidelines?
Everyone has at least one friend or relative who relies on a specialized tool to enhance their quality of life. Just as members of our community might use wheelchairs to access your storefront, web-accessibility tools help those of us with visual, hearing, and other impairments explore your digital offerings in the same way.
It has the potential to increase your web page traffic and extend your marketing reach for greater sales potential. This will likely earn your brand deep and lasting respect as well, as your new customer base knows that you’ve provided the simple accommodations that make a major difference to their quality of life. Consider further how these strong new relationships are with customers who are consistently underserved by your competition. E-commerce and local economies improve with the inclusion of those who rely on accessibility tools.
Along with the myriad positive benefits that web accessibility has for your business, also consider the legal pressures to comply with ADA website standards:
- Numerous companies have been sued for compliance violations.
- The Department of Justice affirms ADA applies to website by November 2018
- 200% increase in lawsuits and demand letters from 2017 to 2018
- 93% of demand letters settle outside of court for $20,000 – $150,000 on average
For any or all of these reasons, the bottom line is the same: equipping your website with accessibility tools will pay off – both with increased sales and proactive legal protection.
How does the Accessibility Widget achieve compliance?
1. Accessibility Interface
- Session-based design and UI adjustment tool
- Makes accessibility modifications based on a user’s individual needs
- Includes adjustments for readable fonts, sizing, spacing, color contrasts, cursors, emphases, and more
- Users have the option to choose between pre-set accessibility profiles or standalone adjustments
- After initial remediation, an accessibility statement will be visible within the interface that confirms website compliance status to all visitors
2. AI-powered Processes
- Addresses complex requirements needed for screen reader and keyboard navigation optimizations through contextual understanding, OCR, and image recognition AI technologies
- Automatically rescans a website every 24 hours after remediation to ensure that all content updates and adjustments made to a website are accessible and compliant as well
How does the Accessibility Widget achieve compliance?
The Pros of Website Widgets for ADA Compliance
As a business, your decisions should positively impact your bottom line. So, use website widgets for ADA compliance as they offer several benefits that will enhance business outcomes.
1. Increase Your Target Audience
A crucial part of increasing revenue and profit is growing your customer base. Having an inaccessible website shuts you out of an extensive market.
According to the World Health Organization, 2 billion people live with a disability. And for 20% of them, it’s a significant functional disability affecting their daily lives.
Sadly, most websites are not accessible to most of these individuals, and that’s their loss. Data suggests that businesses that operate sites that are not accessible lose $6.9 billion annually to those that do.
You can tap into that market by adopting ADA compliance widgets to make your website accessible.
2. Better User Experience
The primary objective of using widgets is to make your website more accessible to users with disabilities. Adding widgets will enable them to access more content and increase their ability to interact with your website. In turn, this enhances their user experience.
However, these improvements extend to people who are not disabled as well, this is because the content will be more transparent for screen readers. With this wholesome improvement in user experience, you can also expect better lead generation and more conversions.
3. Customizable to Suit Your Needs
Depending on website goals and your user needs, websites will require varying functionalities from widgets.
Widgets only perform the function they’re designed for. However, it’s possible to change them, this allows you to customize widget functionality to suit your needs. With some, you’ll also get settings and features enabling you to control the widget’s behavior and what it displays.
4. Quick and Easy to Install
Adding widgets and achieving ADA compliance may seem complicated, but it’s far from that. They are only minor alterations to your website that are easy to install, just like basic software.
Moreover, they do not cause downtime or increase website maintenance needs once they’re up and running.
5. Improves Brand Reputation
Today consumers look beyond product quality and customer service when making a purchasing decision. An increasingly important consideration is how brands give back to society and participate in initiatives such as environmental sustenance.
Making your website ADA accessible is one way to show that you care about your users. As such, it will enhance your brand reputation.
Mid Michigan Interactive meets all your ADA web accessibility needs.
Our robust and results-driven process ensures that we deliver impeccable website solutions for our clients every time. From assessment through implementation, we address the specific needs of each business and then come back to measure progress and improve functionality. With full-spectrum web-development skills, we create an exceptional end-user experience for your customers.
If you wish to equip your website with the highest quality web-accessibility functions, contact us to start a conversation about how ADA-compliant web accessibility can not only help you legally protect yourself but also increase the reach of your brand. According to ADA website-accessibility standards, complete web-accessibility services will pay invaluable dividends on your marketplace reputation and value by providing excellent services and products.
Mid Michigan Interactive has much to offer for businesses and entrepreneurs for their ADA website accessibility and much more! For additional information, contact us by our online form or give us a call at 517-599-3543.
ADA Compliance Widget
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Addresses complex requirements needed for screen reader & keyboard navigation optimizations through contextual understanding, OCR, & image recognition AI tech
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Makes accessibility modifications based on a user’s individual needs
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The ADA Widget AI starts scanning and analyzing your website
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After a maximum of 48 hours, your website will be compliant and certified
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Automatically rescans a website every 24 hours after remediation to ensure that all content updates and adjustments made to a website are accessible and compliant as well
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Your website will be in compliance with WCAG 2.1, ADA, Section 508, AODA EN 301549 and IS 5568
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AVOID LEGAL ISSUES – with lawsuits on the rise, utilizing an accessibility solution may help business avoid costly legal fees
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Improves SEO – Adding accessibility options on your site can help lead to improved search rankings.
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Increased Engagement – By making your website more accessible, more customers will be able to use your site and ultimately your services.
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Improved Website Experience - Enhancing your website experience can help you avoid bad reviews and increase customer loyalty.
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One time set-up fee $81 (Normally $200)
