How fast will I see leads?

PPC can generate leads within days of launch. We pair every campaign with our lead response system so those leads convert instantly.

Which platform is best for my business?

It depends on your audience and offer. Google Search captures intent; social ads build awareness. We recommend the mix that fits your goals.

Do you charge a management fee on top of ad spend?

Yes — our management fee covers strategy, creative, optimization, and reporting. Ad spend goes directly to the platforms.

What's the minimum ad spend to start?

We recommend a minimum of $1,000/month in ad spend to gather enough data to optimize effectively. Below that, campaigns struggle to exit the learning phase and stay profitable.

Do you create the ad creative?

Yes. We write the copy, design the graphics, and build the landing pages — everything needed to run high-converting campaigns. You approve everything before it goes live.

How do you track which ads generate leads?

We set up full-funnel conversion tracking — clicks, form fills, calls, and booked appointments — tied back to each ad and keyword, so you see exactly what's profitable and what isn't.

High-ROI Paid Ads

Pay-Per-Click That Pays You Back.

Google, Facebook, and Instagram ad campaigns engineered for profitable customer acquisition — every dollar tracked, every lead captured.

Paid Advertising

Built to convert & scale.

PPC is the fastest way to generate leads on demand. But without the right strategy, it burns cash. We build profitable campaigns with precise targeting, compelling creative, and rigorous conversion tracking.

Every campaign is wired into your 24/7 lead response system, so every click becomes an instant conversation — maximizing the ROI of every dollar you spend.

What You Get

Google Search Ads — Capture high-intent buyers searching for you.

Social media ads — Facebook & Instagram campaigns that convert.

Conversion tracking — Full-funnel tracking down to the lead.

Landing pages — High-converting pages built for each campaign.

Lead response integration — Every lead captured in under 10 seconds.

ROI reporting — Clear cost-per-lead and ROAS metrics.

SEO • AEO • GEO

Paid Ads Amplify Your Search Strategy.

PPC puts you at the top of the page instantly — while SEO builds the long-term equity underneath. Together with AEO and GEO, paid ads make sure you show up everywhere a buyer looks, the moment they're ready. Here's how paid search fits with all three engines.

SEO

Search Engine Optimization

The foundation: getting your website to rank at the top of traditional search results on Google, Bing, and Yahoo. We optimize your site's technical health, content, and authority so you show up when buyers search for what you offer. This is where every click is free and intent-driven.

AEO

Answer Engine Optimization

The new frontier: making sure AI answer engines like ChatGPT, Perplexity, and Google AI Overviews cite your business when users ask questions. AEO structures your content as clear, authoritative answers so AI models pull and recommend you — putting your brand in front of buyers before they ever click a link.

GEO

Generative Engine Optimization

The future-proofing layer: optimizing for generative AI that synthesizes answers from across the web. GEO ensures your business appears in AI-generated responses with proper citations, sources, and context — so as more buyers shift to asking AI instead of searching, you stay visible.

Why They Work Together

PPC captures buyers at the moment of intent while SEO compounds free traffic over time — together they dominate the page. The landing pages and conversion data from your ads feed your AEO content and SEO strategy, and the brand authority you build through ads makes AI and generative engines more likely to cite you. We run paid ads as the accelerant on top of a search strategy that compounds.

<10s

Lead response time

$1–3k

Typical starting budget

Full-funnel

Conversion tracking

ROAS

Tracked & reported

How It Works

A Simple, Proven Process

Strategy & Audit

We define audiences, offers, and budget.

Build & Launch

Ads, landing pages, and tracking go live.

Optimize

We cut waste and scale what works.

Scale & Report

Profitable scaling with transparent ROI.

FAQ

Questions, Answered.

We work with your budget. Most clients start at $1,000–$3,000/month in ad spend plus management, then scale as we prove profitability.

Explore More

Insights & Field Notes

Real-world strategies and guides that connect this service to the work we do for businesses across Michigan and the U.S.

Pay Per Click

Understanding Google Ads Remarketing: A Simple Guide

Read Article

Pay Per Click

PPC Management Services in Michigan

Read Article

Ready to Never Miss a Lead?

Book a free live demo with our Lansing-based team. We'll show you exactly how 24/7 lead response and local SEO can double your conversions — no pressure, no jargon.

Book a Live Demo (517) 401-6004

Based in Lansing, MI • Serving Michigan & Nationwide