Social Media Optimization Services

What is Social Media Optimization?

Social media optimization is the process of generating publicity through various social media networks and platforms such as Facebook, Twitter, and LinkedIn. SMO increases awareness about a business, brand, product, or service; it facilitates reach, engagement and amplification because your friends, fans, followers, and connections have friends in their network and their friends also have their network of friends.

Social media is one of the most rewarding marketing platforms, which makes it highly competitive. You need an effective social media strategy to make your brand stand out from your competitors’ social media profiles and posts. You also need a reliable social media optimization (SMO) agency to develop and implement your social media strategy. This is where Mid Michigan Interactive comes into the picture.

Who We Are

Mid Michigan Interactive is one of the leading SMO agencies in Lansing, Grand Rapids, and Detroit. We offer an effective social media optimization strategy customized to suit your unique needs and preferences to boost your social media presence and ranking. Here is a comprehensive overview of our social media optimization services.

Our Social Media Optimization Services

Our social media optimization services entail increasing your brand’s visibility on social media platforms such as Facebook, Instagram, and Twitter. Our goal is to help you develop a reliable and relevant social media audience and make them aware of your brand’s products and services.

We offer a comprehensive range of social media optimization services to help you make the most of your social media presence, including:

  • Social Media Auditing

Our SMO process begins with a thorough audit of all your social media profiles on various platforms, including Facebook, Instagram, LinkedIn, Twitter, and other social media platforms. The audit aims to identify shortcomings, strengths, and opportunities to address or leverage when optimizing your social media presence.

  • SMO Strategy Development & Execution

SMO strategy development entails creating a strategy that addresses all aspects of your social media marketing campaigns, including the content, audience, and budget. On the other hand, strategy execution entails implementing the SMO plan and monitoring the strategy’s performance through analysis and reporting.

  • Content Production & Posting

Social media content production is the bulk of our SMO services. Essentially, we will develop creative and engaging content to post on your various social media platforms, including Facebook, Instagram, and Twitter. This content includes text, images, and videos. We will also post and refresh the content regularly to keep your social media platforms active and your audiences engaged.

  • SMO Support

Social media marketing is a continuous process in which you will need to keep your profiles active after we finish optimizing them. You may need help, and we will offer continuous support and assistance with functions such as community management and network monitoring.

We focus our social media optimization services on three platforms:

  • Facebook

Facebook is the most popular social media platform, with nearly three billion active users. Your Facebook profiles should tell your audiences everything they need to know about your brand and deliver a human touch. We will ensure that your Facebook profiles are active, well-maintained, and engaging.

  • LinkedIn

LinkedIn has 130 million active users of its more than 800 million members and is purposely designed for B2B networks. We will create a LinkedIn profile and optimize it (including monitoring and running communications with other users) to connect you with suitable business networks.

  • Twitter

Twitter has more than 220 million active users who generate more than 340 million tweets daily. We will set up a Twitter profile for your brand, optimize it, and post relevant and engaging tweets to help you build a relevant and loyal following.

What Can Our Social Media Optimization Services Do for You?

The fact that about 93% of marketers use social media clearly indicates this platform’s importance. Here is a brief overview of four reasons why you should consider using our social media optimization services:

1. Improving Your Web Presence

About 67% of consumers expect their preferred brands to be present on their preferred social media platforms. Social media is an intricate part of the web and is growing faster than all other web-based platforms (such as websites). Our social media optimization services will thereby boost your overall web presence, boosting your brand’s visibility and awareness among your target audiences.

2. Generating Organic Leads

Social media users mostly comprise real people with purchasing needs and abilities, albeit some users are bots. Research shows that approximately 54% of shoppers research brands and products using social media. These users then proceed to their preferred brands’ websites. Approximately 3.8 billion people worldwide actively use social media daily, so we can help your brand generate many organic leads by optimizing your social media presence.

3. Facilitating Customer Interaction

Most people use social media to communicate and catch up on new developments, such as browsing new products from their preferred brands. They are also more willing to interact via social media, such as providing reviews and sharing ideas on brands and their products and services.

Social media platforms thus facilitate customer interaction, which in turn helps nurture customers’ trust and loyalty through transparency. However, your customers must first find your social media profiles before they can begin interacting, which is where we come in.

4. Improving Your Search Engine Ranking

Google and other search engines have integrated social media into their search and ranking algorithms, meaning that your activities on social media affect your aggregate search ranking on Google’s search engine results pages (SERPs). Our social media optimization services will help boost your social media presence and overall search ranking.

Let Us Help

Mid Michigan Interactive is one of the leading digital marketing agencies in Lancing and the greater Grand Rapids and Detroit areas. We offer white-hat services, meaning everything we do is above board.

We also offer comprehensive search engine optimization (SEO) services to boost your website’s ranking and marketing campaigns outside social media. We take a personalized approach to each customer to suit their unique needs and preferences.

Our social media optimization services can help boost your social media presence and web presence, getting you more leads. Get in touch today to learn more about our services.